The MBM comprises three parts. Part I: 60 points of core courses, Part II: 60 points of courses in a chosen specialisation, Part III: two 15 point courses and a 30-point capstone project. In Part III students will be expected to demonstrate that they have an advanced and integrated understanding of a complex body of knowledge and have the ability to apply this independently in a range of professional practice contexts.

Digital Marketing specialisation:

Part I
60 points:
BUSMAN 701 Managing People and Organisations
BUSMAN 702 Contemporary Marketing
BUSMAN 703 Financial Decision-making
BUSMAN 704 Supply Chain Management

Part II
60 points:
BUSMAN 720 Digital Marketing Strategies
BUSMAN 721 Customer Insights
BUSMAN 722 Digital Branding and Advertising
BUSMAN 723 Advanced Marketing Strategy

Part III
60 points:
BUSMAN 709 Global Management
BUSMAN 710 Consultancy Practice
BUSMAN 751 Consultancy Project

A relevant Bachelor’s degree with a minimum GPA of 4.0 in at least 90 points of advanced courses, or an equivalent approved by Senate.

Alternatively, a Bachelor’s degree with completion of the following:
– 60 points in the Postgraduate Certificate in Business Management with a minimum GPA of 4.0
– OR completion of a Bachelor of Commerce honours degree or a Postgraduate Diploma in Business each with a GPA of 4.0 or higher.
– In exceptional cases, admission may be granted to candidates with three years of relevant professional experience, deemed equivalent by Senate.